by Jeff Slater | Nov 2, 2016 | Foodpreneurs, Marketing Advice, Marketing People
Sheila sells a gluten-free breakfast product line through her website to a community of consumers worried about their diet. From granola, pancake batter to baked goods, her mailing lists has grown to 2,000 customers who buy from her directly online. But she is stuck...
by Jeff Slater | Oct 31, 2016 | Marketing Advice, Personal Stories
During some recent travel, I had three bad experiences and one delightful one with the different faces of several brands. A Raleigh Uber driver whose car trunk was filled with so many personal things, that I could barely fit my luggage in his trunk. It was an Uber...
by Jeff Slater | Oct 28, 2016 | Marketing Advice, Marketing Start Ups
I have been consulting with several small and mid-sized business since launching The Marketing Sage Consulting in July. One of the most frequent pieces of advice I share is an idea I think of as marketing to 10 people. It is a simple way, especially for startups, to...
