by Jeff Slater | Nov 10, 2016 | Interesting Brands, Marketing Advice
What are your customers doing right now? What are they paying attention to while you are trying to reach them? How will you be relevant to them so that they will listen to your message? Pay Attention to Attention The wisest marketers focus on opening relationships not...
by Jeff Slater | Nov 7, 2016 | Marketing Advice, Marketing Start Ups
Marketing can be like a train ride with many stops. The first stop along the route is obvious, and you never want to get off there. Disruptive marketers continue with the ride until they get somewhere new and distinct. During several months of interviews with...
by Jeff Slater | Nov 4, 2016 | Interesting Brands, Marketing Advice, Marketing Start Ups
I can’t recall the last time I saw a dog sneeze, but I imagine it happens. Dog allergies, really? While wandering through a farmer’s market in Kailua Beach early Sunday morning, we stumbled upon a booth selling special foods for dogs with allergies. What a perfect...
