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Heroic Taste, Heroic Mission. How To Build a Brand.

Heroic Taste, Heroic Mission. How To Build a Brand.

by Jeff Slater | Mar 24, 2024 | Foodpreneurs, Interesting Brands

Heroic Taste, Heroic Mission, Say hello to Hero Jerky. About 25 years ago, I worked with Ron Mills at GoodMark Foods. GoodMark owned the Slim Jim brand, and Ron was one of the company’s sales leaders. He was always an upbeat, positive, intelligent colleague who...
Blogging in 2024 – Wildly Relevant After All These Years

Blogging in 2024 – Wildly Relevant After All These Years

by Jeff Slater | Mar 17, 2024 | Marketing Advice

In the ever-evolving landscape of digital marketing, blogs remain indispensable, serving as a vital component in the marketing mix for companies across diverse industries. As a seasoned expert in branding and marketing consultancy, I’ve analyzed market trends...
The Fast Pass Effect – Want to Jump the Line?

The Fast Pass Effect – Want to Jump the Line?

by Jeff Slater | Mar 10, 2024 | Marketing Advice

Transforming Customer Experiences and Boosting Revenue and Profitability You are waiting in the rain to get into a restaurant or a club. Why isn’t there a fast pass, like they have at Disneyland, where I can pay an extra amount of money to skip the line? The...
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