by Jeff Slater | Feb 22, 2017 | Marketing Advice, Marketing People, Marketing Start Ups
I had the privilege to visit and meet with several non-profit organizations this past week to offer some marketing advice and counsel. I left each conversation with more insight, inspirations, and ideas from the remarkable work that they create on a shoestring budget....
by Jeff Slater | Feb 20, 2017 | Foodpreneurs, Interesting Brands, Marketing Advice
People who consume meat can’t imagine the world without burgers. But what if you could create meat from a plant? Don’t think of a miserable soy hot dog but what if the same taste, texture, and flavor could come from something beyond animals? Beyond Meat is on a...
by Jeff Slater | Feb 17, 2017 | Marketing Advice, Personal Stories
There is a remarkably simple exercise that I share with clients to help them understand storytelling for their brand. It involves shoes. I like to bring several pairs of shoes into a conference room and to ask what is the story each of the people wearing these shoes...
