by Jeff Slater | Apr 12, 2017 | Marketing Advice, Marketing People
A student from NC State asked me for some advice about becoming a marketing professional. We talk about my career and the twists and turns I experienced. When I learned that this rising senior had a summer marketing intern program at an insurance company, I gave him...
by Jeff Slater | Apr 10, 2017 | Foodpreneurs, Marketing Advice, Marketing People, Personal Stories
It is so easy to be disappointed by a brand’s inconsistent behavior. Their ads say one thing but your experience is the opposite. But I notice when someone cares about their brand. How closely are you paying attention? Trust, promises, and details matter. Trust,...
by Jeff Slater | Apr 7, 2017 | Marketing Advice
I heard a conversation on a podcast that is worth sharing about how businesses need to keep asking the right questions. In order to move past competitors, often businesses need to be solving a different problem. Here is an example. Rand McNally was a juggernaut in...
