by Jeff Slater | Apr 19, 2017 | Marketing Advice
Have you tried to buy appliances recently? If you are in the market for a high-end oven, refrigerator or fancy shower, you might find the traditional experience from a big box store frustrating. Stores like Home Depot and Best Buy sell basic appliances, but a new...
by Jeff Slater | Apr 17, 2017 | Marketing Advice
This week proved to be a teachable moment in public relations from Oscar Munoz, the CEO from United. Even though United works with Edelman, the world’s largest PR firm on retainer, Oscar still acted like a grouch and just kept digging himself into a hole. Simply put,...
by Jeff Slater | Apr 14, 2017 | Branding Issues, Marketing Advice
I don’t know anything about hockey. In fact, I went to a game as a guest last week and had a hard time figuring out who was the home team. But I do know who Wayne Gretzky is and that he famously said, in response to the question, why do you score so many goals, I...
