by Jeff Slater | Jun 7, 2017 | Marketing Advice, Marketing Start Ups
A former colleague asked me if we could have lunch so he could pick my brain about marketing his new business. Since I got to eat at Boondini’s, my favorite Raleigh sandwich joint, how could I resist? (Get the half chicken salad sandwich on toasted sunflower seed...
by Jeff Slater | Jun 5, 2017 | Branding Issues, Interesting Brands, Marketing Advice, Marketing People
Oh, joy, another coffee brand. But this is not just another coffee brand. The owner was smart to create a brand position that requires him to filter his marketing (and his coffee) by making the powerful promise that Death Wish Coffee is the world’s strongest coffee. ...
by Jeff Slater | Jun 2, 2017 | Branding Issues, Marketing Advice, Marketing Start Ups
I don’t like stupid websites mistakes that make my life difficult. If I arrive at a site after a search, I’ll bounce in an instant if I can’t find what I am looking for in a flash. Imagine asking a simple question and getting an encyclopedia of details. A website...
