by Jeff Slater | May 31, 2017 | Marketing Advice, Marketing Start Ups
There are so many reasons why starting a business is difficult for everyone. Lack of capital Lack of imagination Lack of persistence Lack of focus Lack of a good idea Lack of discipline Lack of luck This list could go on forever. But in my experience, the hardest part...
by Jeff Slater | May 29, 2017 | Branding Issues, Interesting Brands
Many marketers think the biggest challenge they have is all the noise around them. So many brands are screaming for awareness, how can you grab the attention of someone? The real issue isn’t attention but sameness. Dull, boring, unoriginal products and services...
by Jeff Slater | May 26, 2017 | Marketing Advice, Marketing Start Ups
This is the story of Go Go Grandparent —When Justin Boogaard was living with his grandmother, she noticed how easily he could call for an Uber when he needed to go somewhere. He tried to show her how to use an app on an iPhone but she just couldn’t understand...
