by Jeff Slater | Jan 9, 2018 | Branding Issues, Foodpreneurs, Marketing Advice
My wife and I love blueberries, especially when they are big, fat and plump. We can’t get enough of them all year long. We especially love the Gold Cup brand blueberries that connect to us emotionally with little ‘fortune cookie-like’ saying on the outside of the box....
by Jeff Slater | Jan 7, 2018 | Branding Issues, Marketing Advice
Backstory telling is a new lens on storytelling according to Rohit Bhargava’s new book Non-Obvious Trends for 2018. When you go back to a brand’s origin story, you can reconnect the brand to its roots and brew interest. Marketing today is different from the past....
by Jeff Slater | Jan 6, 2018 | Marketing Advice, Personal Stories
On Monday, January 8, 2018, at 8 PM, my daughter Fanny will be on the Cooking Channel’s top show called THE BEST THING I EVER ATE. The episode is all about Life Changers. I’m a little excited! She will tell the story about Wilmington’s premier restaurant called...
