by Jeff Slater | Jan 3, 2018 | Marketing Advice, Marketing People
If your company is so convinced that it is exceptional, where is your wild and crazy guarantee? How can you stand out from the crowd by taking away the risk of working with you? Companies love to talk about how good they are at what they do. We are the best at this or...
by Jeff Slater | Jan 1, 2018 | Marketing Advice, Marketing Start Ups
How will you start the new year? We often think the best place to start our work is at the beginning. With everything in place, we can hit the start button and begin. We venture on a logical path forward knocking out each task and action item. Often, the best place to...
by Jeff Slater | Dec 28, 2017 | Personal Stories
When my Mom turned 90 last May, we had a big family celebration for her at my brother and sister-in-law’s home in New Jersey. The invitations said – 90 is the new 18. We showed a mini-documentary that my wife Ra El and I made about my mom, Bea Slater, that told the...
