by Jeff Slater | Jan 16, 2018 | Interesting Brands, Marketing Advice, Marketing Books, Marketing Start Ups
Imagine getting on a scale that can’t tell you how much you weigh. Dan Ariely, Duke Professor, and Behavioral Scientist have come up with a product that changes how people manage their weight by completely altering the idea of a scale. Using a smart algorithm based on...
by Jeff Slater | Jan 14, 2018 | Marketing Advice, Marketing Start Ups
A guest post about segmentation from Anna Kayfitz, CEO of StrategicDB. How A Staircase Railings Manufacturing Company Used Segmentation to Drive Sales Up and Cost Down No one would think that segmentation analysis of the sales data of a Staircase Railings...
by Jeff Slater | Jan 11, 2018 | Marketing Advice, Marketing Books, Marketing Start Ups
I know, this sounds like monkey business. In a way, it is. As consumers, we all have excuses to say no to a new product or service. It is too expensive, risky or complicated. They make me give them my credit card and fill out a complicated form. Or, I don’t want to...
