by Jeff Slater | Feb 20, 2018 | Interesting Brands, Marketing Advice, Marketing People
There is only one valid definition of business purpose: to create a customer… Because it is its purpose to create a customer, any business enterprise has two — and only these two—basic functions: marketing and innovation… Peter Drucker, Legendary Management...
by Jeff Slater | Feb 18, 2018 | Marketing Advice, Marketing People, Personal Stories
In 1970, my father told me that I needed to get a job to help pay for gas and insurance on my new car. I planned to buy a car with my bar mitzvah money. In his understated way, Dad was trying to teach me a lesson about appreciating the value of money, hard work and...
by Jeff Slater | Feb 15, 2018 | Interesting Brands, Marketing Advice, Marketing Start Ups
Marketing professionals look in the mirror and have reflections filled with angst over their competition. They watch with great anticipation to see what they will do next, how they respond to market changes and they get obsessed about how they price their products. Of...
