by Jeff Slater | Jun 5, 2018 | Branding Issues, Interesting Brands
A brand can be a signal of quality. A friend recently gave me a solo piano album of music by Benny Andersson, from ABBA. The music is evocative, melancholic and soulful. As he handed me the CD, he pointed out the DG logo (Deutsche Grammaphon). Any CD that I have ever...
by Jeff Slater | Jun 3, 2018 | Foodpreneurs, Marketing Advice, Marketing Start Ups, Personal Stories
A client wanted to find a way to meet with buyers in the food industry and be remembered. They had a brand that offered Tom’s style, one-for-one approach. For every one of their products purchased, they donated one to a family in need. They asked me to help them...
by Jeff Slater | May 31, 2018 | Marketing People
The curious marketer notices that both sparkling wine and flavored seltzer are growing by leaps and bounds. She sees patterns and trends where others see disparate data points. Connecting dots is part of her daily routine as she observed unexpected occurrences. Why...
