by Jeff Slater | May 12, 2019 | Personal Stories
Allow me a brief indulgence to share a short story that involves my almost 92-year-old mom, Steven Van Zandt, Bruce Springsteen and underwear put on backward. Unlike my other blog posts, this isn’t about marketing. But it is a story about the power of superstition,...
by Jeff Slater | May 9, 2019 | Marketing Advice, Marketing People
As Chief Listening Officer for my marketing company, my job is to pay attention. I don’t like to be busy taking notes during important meetings and trying to summarize action items or next steps. I want to practice what I call aggressive listening. But, like most of...
by Jeff Slater | May 7, 2019 | Marketing Advice, Marketing Start Ups
What attracts potential clients to your front door or website? How do you pull people toward you with valuable information that helps them do their job, succeed in their mission or make their dreams come true? Magnets are the tactics that make up the mix of marketing...
