by Jeff Slater | May 19, 2019 | Marketing Advice
How effective is your company or team at making decisions? My friend Marco taught me many things, including the idea of a RACI chart to help you determine how to make decisions within an organization. I enjoy having clear processes in place to make work easier for...
by Jeff Slater | May 16, 2019 | Marketing Advice
Occasionally I’ll hear from a reader who wants me to evaluate how they are marketing their business by reviewing their communications, positioning and messaging. A few weeks ago, I had to deliver the news to Nick, a new client that his marketing was BORING. I didn’t...
by Jeff Slater | May 14, 2019 | Marketing Advice
Rapid prototyping of an idea always intrigued me. Whether it was a new product, a service or a concept – how can I make the design idea in my head, something that you could hold in your hand? What are the ways that you can help others see your vision? Prototyping a...
