by Jeff Slater | Dec 29, 2024 | Marketing Advice, Personal Stories
As I reflect on the past year’s journey, one word has persistently whispered to me, calling me toward a more intentional and empathetic path. Karuna. It’s a Sanskrit word that I heard during a morning meditation via my Calm app. It transcends the simple...
by Jeff Slater | Dec 22, 2024 | Foodpreneurs, Marketing Advice
Mid-Day Squares has carved out a unique niche that defies traditional categorization in the crowded world of nutrition bars and snack foods. This isn’t just another health bar—it’s a testament to the entrepreneurial vision, brand strategy, and the power of...
by Jeff Slater | Dec 15, 2024 | Interesting Brands, Marketing Advice
Piercing a Market – How Rowan Created a $100MM Market Rowan’s is a chain of 30 piercing stores that use nurses instead of part-time teenagers. At the heart of Rowan’s success is its founder, Louisa Serene Schneider—a finance professional turned innovative...
