by Jeff Slater | Sep 6, 2020 | Marketing Advice
Do you find it hard to engage audiences either online or offline? How can you improve your engagement with a target audience? Many content marketers and sales representatives struggle with this problem. The primary objective of any marketer is to convince audiences of...
by Jeff Slater | Sep 3, 2020 | Branding Issues, Marketing Advice, Marketing Start Ups
Just like larger business, small businesses need to consider having a good slogan. Generally, that slogan needs to address the “why” of your business in just a few words. First, keep in mind that there is no one way to develop a slogan for your business. In other...
by Jeff Slater | Sep 1, 2020 | Interesting Brands, Marketing Advice
When I first heard the expression, culture eats strategy for breakfast from Peter Drucker, it helped explain the root cause of strategic failures I have witnessed during my marketing and entreprenurial career. Companies that fail might have had brilliant...
