by Jeff Slater | Nov 24, 2020 | Marketing Advice, Personal Stories
A sage life philosophy is thanks giving. It is a way of being in the world where you appreciate all the grace and bounty in your life. To practice thanks giving, try to help someone each day who could use some assistance. Sometimes, thanks giving involves extending a...
by Jeff Slater | Nov 22, 2020 | Branding Issues, Marketing Advice
Remember the old Rolling Stone campaign about perception versus reality? The ad ran in Ad Age and other trade publications in 1970. Rolling Stone was getting started and wanted to convince advertisers that their readers weren’t poor hippies but were actual...
by Jeff Slater | Nov 19, 2020 | Marketing Advice
Are you playing marketing hopscotch? As part of an online panel discussion with other marketing professionals, a superb question was asked by the moderator -if you could encourage marketers to spend more time doing one thing, what would it be? Outbound marketing –...
