by Jeff Slater | Oct 22, 2020 | Branding Issues, Marketing Advice
A little while ago, I read Bernadette Jiwa’s blog post about putting together an ‘about me’ section of a website. She is a savvy marketer who studied and worked with Seth Godin. Her site – The Story of Telling is a must read for marketing...
by Jeff Slater | Oct 20, 2020 | Marketing Advice
Where are market opportunities for a new product or service? An unmet gap in a category or industry is an inadequately served space. You notice s these gaps if you are paying close attention, listen to consumers and are hyper mindful of what is going on around you....
by Jeff Slater | Oct 18, 2020 | Branding Issues, Foodpreneurs, Marketing Advice
Sometimes we don’t conciously pay attention to a product’s packaging. We don’t even see it. We rip a package open without giving it much thought. On an unconscious level, there are so many cues and messages communicated to us. We...
