by Jeff Slater | Dec 1, 2020 | Marketing Advice
Annarchy reigns. Ann Handley is a content marketing guru who has been in the marketing business for several decades. A terrific writer and expert content creator, she has a lovely newsletter called Annarchy. I recently subscribed to it, and I look forward to its...
by Jeff Slater | Nov 29, 2020 | Foodpreneurs, Marketing Advice
I haven’t thought about sauerkraut in at least 32 years. At that time, we lived in the western suburbs of Philadelphia on the mainline. I remember visiting a Jewish deli named Hymies that served traditional coleslaws, sauerkraut, and other authentic Eastern...
by Jeff Slater | Nov 26, 2020 | Marketing Advice
The essence of marketing is solving a problem. During the last year, I have had dozens of introductory meetings with clients hiring me to solve marketing problems. Often, they aren’t sure where to start to get their gears in motion. Our problem is that we aren’t...
