by Jeff Slater | Feb 9, 2021 | Personal Stories
This is a guest post from my brother Mitch Slater, who worked for Larry King. Larry passed away recently and this is Mitch’s remembrance along with two marketing lessons he learned from The King. Elvis may have been the King of Rock and Roll, but there was only...
by Jeff Slater | Feb 7, 2021 | Branding Issues, Marketing Advice
A value proposition isn’t a mystery. I’m working with a client on developing a statement of their value proposition. Their CFO – a bit of a skeptic about marketing ask me what the heck is a value proposition? I love this type of opportunity because I...
by Jeff Slater | Feb 4, 2021 | Marketing Advice
A guest post by business consultant Regina Wheeler about emerging marketing technologies B2B products and services provide solutions to complex problems. Often, communicating the value of these services can be a challenge for marketers as it requires a complex and...
