by Jeff Slater | Feb 18, 2021 | Branding Issues
Rebranding is one of the most common topics I hear from businesses struggling with their brand. I like to start with an audit to understand both internal and external perceptions of the brand. This quick research gives me a baseline to understand challenges and...
by Jeff Slater | Feb 16, 2021 | Branding Issues, Marketing Books
A guest post from Minter Dial a leader in branding, leadership, and transformation. We met through LunchClub.ai If I sell shampoo, conditioner, or widgets, do I need to have a bigger purpose? If you’re in marketing, you’ll know how commonplace it is to...
by Jeff Slater | Feb 14, 2021 | Marketing Books
Tim Ferriss knows Oprah. Mark Schaefer does not. What Cumulative Advantage did Tim have, if any? This question sparked my friend Mark to start percolating ideas for his new book called Cumulative Advantage. Tim Ferriss is best known for is his...
