by Jeff Slater | Feb 2, 2021 | Marketing Advice
Like you, I hate spam. I’m talking about the email version – but I’m not a fan of the tinned meat either. But even with things that annoy us, there is always a marketing lesson. In this case, an email marketing lesson. Email marketing, often called...
by Jeff Slater | Jan 31, 2021 | Marketing Advice, Personal Stories
A nitpicker refers to picking nits, the eggs of lice, out of hair, and later picking out the lice themselves. A nitpicker is also how many people describe a micro-manager. No one wants to work for a micro-manager. Well, except the few people who enjoy painful work...
by Jeff Slater | Jan 28, 2021 | Marketing Advice
A mindset is the established set of attitudes held by someone. As a marketer, your mindset influences how you build strategies, insights are harvested, and plans get put into action. In sum – mindsets matter if you want to solve problems. McKinsey & Company...
