by Jeff Slater | Mar 4, 2021 | Marketing Start Ups
This is a guest post by Lauren Groff about small business marketing There is nothing easy about trying to get a small business off the ground. Whether promoting new product ideas, trying to make your first round of sales, or even trying to stay afloat, things can...
by Jeff Slater | Mar 2, 2021 | Branding Issues, Interesting Brands
My marketing consulting business, The Marketing Sage, is not McKinsey & Company. I don’t expect anyone who hires me to be confused. But I use this comparison as part of a differentiation dance because I want to clarify who we aren’t. The Marketing Sage...
by Jeff Slater | Feb 28, 2021 | Marketing Advice
A new client presented their organizational chart to me as part of my discovery process. They shared an org chart that was upside down. At this business, the leader served the team. She called it a servant leadership organization where her role wasn’t to lead...
