by Jeff Slater | Apr 18, 2021 | Marketing Books
We binge watch TV shows through streaming services like Netflix, Hulu, and Amazon Prime. Once we get hooked, it is hard to stop because the content is compelling and keeps us watching. Can a brand’s content be binge-able too? And what is binge marketing? Think...
by Jeff Slater | Apr 15, 2021 | Marketing Advice, Marketing People
Enjoying a long-term career as a Chief Marketing Officer (CMO) takes more than a drive to succeed and a love of marketing. You can be a top-performing digital strategist. But without the right skills in your repertoire, your desire to become a CMO might be just...
by Jeff Slater | Apr 13, 2021 | Foodpreneurs, Interesting Brands
I never heard of MrBeast. How about you? I learned about him listening to one of my favorite podcasts – After Hours with Youngme Moon and her colleagues who teach at Harvard. Youngme wrote one of my favorite marketing books, Different. MrBeast has created a...
