by Jeff Slater | Jun 13, 2021 | Marketing Advice
Louise was a different kind of salesperson because she was always a student of her client’s problems looking for scraps of data to help her understand the client’s challenges. She never quit but, it was her methodical approach to empathizing that helped her become...
by Jeff Slater | Jun 10, 2021 | Marketing Advice
This is a guest post by Amanda Winstead, a Zillenial who can’t be reached via cable ads. The sound of infomercials and commercial jingles brings a rush of nostalgia to my mind. “Only five payments of $39.99!”, “The best part of waking up…”, “Like a good...
by Jeff Slater | Jun 8, 2021 | Interesting Brands, Marketing People
A guest post on The Marketing Sage by Barry Enderwick who worked at Netflix in marketing from 2001 to 2012. His insights into Netflix’s marketing strategies and decision-making are fascinating. I worked in marketing at Netflix for eleven years, so I frequently...
