by Jeff Slater | Aug 5, 2021 | Personal Stories
Having written 1,414 blog posts since 2009, this is my first to discuss toilet bowl cleaners. Before you click away or flush this post into your trash bin – there is a helpful marketing reminder in my story. I promise. And I will resist my instincts to make too many...
by Jeff Slater | Aug 3, 2021 | Advertising
Tiffany is running a new ad campaign called “Not Your Mother’s Tiffany.” This campaign isn’t an original idea since Oldsmobile did this with their “Not Your Father’s Oldsmobile.” – that campaign only ended up reinforcing the...
by Jeff Slater | Aug 1, 2021 | Marketing Books
How do companies ensure that the best marketing ideas can surface and there isn’t a penalty to challenge conventional corporate wisdom? Do you work in a psychologically safe workplace or a fear-based environment? A psychologically safe environment allows: Direct,...
