by Jeff Slater | Sep 23, 2021 | Interesting Brands
Some brand categories are shallow engagement. Toothpicks. Three-prong converters. Cotton balls. Sugar. Combs. Whistles. Consumers aren’t deeply engaged in every category, every brand, and every product. They can’t be. The best metaphor...
by Jeff Slater | Sep 21, 2021 | Marketing Advice
As of March 2020, a user spends an average of 858 minutes per month on TikTok. And in the United States alone, teenagers create 25% of TikTok’s active user count. Owned by ByteDance, TikTok is a mobile app known for creating, sharing, and discovering videos. In...
by Jeff Slater | Sep 19, 2021 | Branding Issues
Brands often have easy-to-understand tangible value. If I buy your office productivity software, I can easily share files and work on them with colleagues. Tangible value is transactional. I buy from you and your software and you make me and my colleagues more...
