by Jeff Slater | Aug 24, 2021 | Marketing Advice
What’s in his wallet when a consumer sees a product he wants to buy online or in the physical retail store? Credit cards, debit cards, Venmo, cash, checks, Square, Paypal, Stripe, or gift cards? Do they see options for spreading payments out like Splitit or...
by Jeff Slater | Aug 22, 2021 | Marketing People
I love people who are plainspoken. They speak clearly without a lot of industry gobbly gook. Marketing and business jargon, in general, does nothing for me. It often sends the signal that says, “look what I know,” which is rarely helpful. From OKR, KPI, to PIP,...
by Jeff Slater | Aug 19, 2021 | Interesting Brands
A guest post by Megan Hudson who shares a marketing moment with a new brand that came into her life. From time to time, I invite guest bloggers to share their thoughts on marketing. Here is Megan’s take on Essence, a makeup brand. For me, the essence of makeup...
