by Jeff Slater | Sep 16, 2021 | Marketing Advice
We plant seeds to grow fruits, vegetables, and flowers. It takes time to place a plant or a seed deep in the ground. It needs to sprout roots. Special tools are needed. Patience is required as we allow the light to shine potential on our field. Marketing and farming...
by Jeff Slater | Sep 14, 2021 | Marketing Advice
Business folks love to discuss ROI or return on investment. But often, the cost of inaction or COI – of doing nothing is a more useful starting place for a sales conversation. At the root of thinking about COI is the culture of change. How well does a company evolve,...
by Jeff Slater | Sep 12, 2021 | Branding Issues
There is no shortage of articles about branding. My goal as a guest blogger on The Marketing Sage Blog is not to add to the noise. The very core of a brand identity is about positioning and standing out among the noise. I have seen too many organizations go about...
