by Jeff Slater | Jul 6, 2025 | Foodpreneurs, Marketing Advice
Why Matcha Took Off: The Cultural, Wellness, and Brand Catalysts Behind Its Green Surge: How a Green Powder Turned to Gold I’m always curious about how certain products go from niche to near-mainstream. One of the most compelling examples in the past decade is matcha....
by Jeff Slater | Jun 29, 2025 | Marketing Advice
Is synthetic data going to change market research? For decades, market research has relied on familiar methods—surveys, focus groups, and ethnographies. These tools help brands understand how consumers think, feel, and behave. But they also come with trade-offs: time,...
by Jeff Slater | Jun 22, 2025 | Foodpreneurs, Marketing Advice
Ten Entrepreneurial Food Brands Making Big Moves in Grocery Stores Right Now Starting a food brand is exciting but also a high-risk endeavor. One of the biggest challenges lies in the capital-intensive nature of food production and distribution. Unlike digital...
