by Jeff Slater | Oct 28, 2021 | Interesting Brands
When I saw that Heinz was having fun with their flagship ketchup brand, I squeezed out a big, red, marketing laugh. Blood ketchup? I love love, love, love when a brand stops taking itself so seriously that it can engage with consumers in a new, human and playful way....
by Jeff Slater | Oct 26, 2021 | Marketing Books
How can removing friction get people to adopt something new? In David Schonthal’s new strategically thoughtful book called The Human Element, he attacks the deep assumption of most marketers, innovators, executives, activists, or anyone else in the business of...
by Jeff Slater | Oct 24, 2021 | Marketing Advice
Do you know what your business is worth? Getting a business valued before you invest in major new marketing might make a lot of sense and can be an unfair competitive advantage if your goal is to sell in the next few years. A fresh thought for me about marketing...
