by Jeff Slater | Nov 18, 2021 | Marketing Advice, Marketing People
Around age twelve, I started to shift my heroes from sports figures like Tom Seaver, Joe Namath, and Sandy Koufax to the anti-establishment, musical genius Frank Zappa. I think observing Zappa was my first conscious awareness of marketing and the notion of...
by Jeff Slater | Nov 16, 2021 | Marketing Start Ups
When an immigrant comes to the U.S., they are often leaving behind horrific situations. They must start all over again and finding employment can be tricky. Frequently, many of those new will turn to cooking their native food for friends and family nearby. Shef, an...
by Jeff Slater | Nov 14, 2021 | Branding Issues
Black Rifle Coffee is a remarkable marketing story. They are built on the core idea that they serve Veterans, military, and gun culture AND Starbucks is the enemy. Coffee is a by-product. Founded in December 2014 by a former Green Beret, Evan Hafer, he sold his...
