by Jeff Slater | Nov 25, 2021 | Marketing Advice
Why do companies need brand standards and a brand sherrif? Fonts and color matter. When you don’t have brand consistency, your image can slowly slip away. Suddenly, people take liberty with a logo or a message. That’s a problem. A big problem. Graphic designer Mostafa...
by Jeff Slater | Nov 23, 2021 | Marketing Advice
When you see an old friend, you have a set of expectations about how they will look, dress, and talk. They create an overall experience of James or Jane. You know it is them when they text or email because of their distinctive language, writing style, and voice....
by Jeff Slater | Nov 21, 2021 | Marketing Start Ups
What does it take to make a dream come true? Guy Howard-Willis was an avid cyclist in New Zealand. He couldn’t shake a crazy idea that followed him for years. He committed to figuring out the path forward because he didn’t want to be that guy with a great...
