by Jeff Slater | Nov 2, 2021 | Marketing Advice
I don’t love PowerPoint – but I use it all the time for the presentation. Last week I sat through my first MIRO presentation. Miro is software that you can think of as a collaborative online whiteboard. And you can turn it into a PowerPoint-like presentation....
by Jeff Slater | Oct 31, 2021 | Branding Issues
Ask any marketer worth their salt, and they’ll say that branding is essential. I once wrote a blog post about marketing salt and guess what was the big difference in selling this commodity, yep – branding. In fact, a great brand story is at the top of a...
by Jeff Slater | Oct 28, 2021 | Interesting Brands
When I saw that Heinz was having fun with their flagship ketchup brand, I squeezed out a big, red, marketing laugh. Blood ketchup? I love love, love, love when a brand stops taking itself so seriously that it can engage with consumers in a new, human and playful way....
