by Jeff Slater | Nov 9, 2021 | Marketing Advice
Complexity bias is a hard idea to understand. I can’t remember a time when I didn’t prefer the simple to the complex. Teachers or business leaders who could break down an idea into simple terms or useful metaphors made it easier to learn. When I...
by Jeff Slater | Nov 7, 2021 | Marketing Advice
The last time I needed a document notarized, it was like I was living in the middle ages. The process was so out of step with the 21st century, but it was such an infrequent need that I put up with the nonsense. Say hello to a company called Notarize that has...
by Jeff Slater | Nov 4, 2021 | Marketing Advice
In marketing, reaching your customers at every stage of the customer journey helps you convert leads into sales. Unfortunately, many marketers get tunnel vision and fail to implement comprehensive strategies that touch on the essential aspects of the customer journey....
