by Jeff Slater | Aug 17, 2025 | Foodpreneurs, Marketing Advice
My good friend Mike Schall mentioned a brand that I should keep my eye on in 2024. He said, “This brand is worth your attention.” And like most things I hear from Mike, he was right. When Winston Alfieri and Troy Bonde were just 20 and 21, they made a bold bet on...
by Jeff Slater | Aug 10, 2025 | Foodpreneurs, Marketing Advice
Celebrity-backed brands are a dime a dozen. We’re living in the golden age of “famous face meets CPG startup.” Some work, many fizzle, and most settle into the background noise of Instagram swipe-ups and paid partnerships. But Once Upon a Farm, the fresh baby and...
by Jeff Slater | Aug 3, 2025 | Foodpreneurs, Marketing Advice
The energy drink aisle has long been a testosterone-fueled battlefield of aggressive branding, extreme sports imagery, and messaging that screams “NOT FOR WOMEN.” Walk down any beverage aisle and a sea of black cans will confront you with lightning bolts,...
