by Jeff Slater | Mar 13, 2022 | Marketing Advice
CAC = Customer Acquisition Cost Maybe it is just me but when someone says CAC – I think of the sound a rooster makes. But whatever that acronym sounds like to you, CAC matters to a marketer. CAC is the customer acquisition cost – how much money it takes to find...
by Jeff Slater | Mar 10, 2022 | Interesting Brands
Turning a Negative into a Positive When the identical twin founders of the athletic shoe company – APL (Athletic Propulsion Labs) started in March 2009, they never envisioned that the NBA would ban their sneakers. Adam and Ryan Goldson were at first crushed and...
by Jeff Slater | Mar 8, 2022 | Branding Issues
Why Event Branding Matters Event branding in the age of COVID is not as straightforward as it might once have been. COVID-19 has changed the event industry, and event planners of all backgrounds must determine how to create a cohesive, on-brand experience often...
