by Jeff Slater | Mar 20, 2022 | Marketing Advice
How To Hire A Marketing Consultant There are 1,032 flavors of marketing consultants. I happened to offer sage counseling and seasoned advice, and I’m not for everyone. But that’s okay. Jayne, a long-time subscriber to my blog, asked me a few weeks ago why hire a...
by Jeff Slater | Mar 17, 2022 | Interesting Brands, Marketing Advice
Sustainable Business Plan Pillars The days of the one-hundred-page business plan decks are a thing of the past. These days, a business plan can be one-page. But your plan needs to clearly articulate the basics – what makes you different, who you will serve, and...
by Jeff Slater | Mar 15, 2022 | Marketing Advice
How To Hire the Right Research Firm By Writing a Market Research Brief Are you still getting feedback on your questions about new products or services from friends and family? If so, please stop. People who know you will have difficulty telling you the truth about...
