by Jeff Slater | Sep 7, 2025 | Interesting Brands, Marketing Advice
No one wants to read another take on Cracker Barrel logo, especially me. I’d like to elevate this to a higher, strategic level and ask the question: What is a smart way to think about logo refreshes or redesigns in general, and how can you avoid going crazy?...
by Jeff Slater | Sep 1, 2025 | Foodpreneurs
The food industry is experiencing its most dramatic shake-up in decades, and the casualties are mounting among traditional powerhouses. While billion-dollar corporations with vast R&D budgets and distribution networks should theoretically dominate innovation,...
by Jeff Slater | Aug 24, 2025 | Foodpreneurs, Marketing Advice
How The CRUMBL Cookie Crumbles into a Billion Dollar Brand I want to walk you through one of the most irresistibly instructive origin stories I’ve come across in the food and beverage world: the rise of Crumbl, the cookie company that baked its way into modern brand...
