by Jeff Slater | May 25, 2021 | Branding Issues
I am not a fanboy of Jobs. But listening to Jobs on marketing is worth its weight in golden apples. From his personal life to stories of how he treated colleagues, that part of his legacy is of little interest to me. But Steve Jobs on marketing is stunningly...
by Jeff Slater | May 23, 2021 | Marketing Start Ups
I admit to being skeptical when my daughter told me that when she travels for work or pleasure, she didn’t have to pay someone to walk and feed Walter (her collie) and take care of Olive (her cat). She has found a way to attract people to stay at her home and care for...
by Jeff Slater | May 20, 2021 | Marketing Advice
This is a guest blog from Dean Waye, the Chief Technology Officer (CTO) Ghostwriter at ctowriter.com. For Marketers, the CTO or Chief Technology Officer from your company can be a highly effective messenger to put in front of a prospective customer, a webinar...
by Jeff Slater | May 18, 2021 | Branding Issues, Foodpreneurs
This is a guest post by Pat Merrill who has more than 30 years of experience doing wine package evaluation and market research in the wine industry. He and I worked together on both domestic and international wine packaging projects when I worked at Nomacorc. What...
by Jeff Slater | May 16, 2021 | Branding Issues
“I know I need some marketing, but truthfully, I’m not sure what the difference is between branding and advertising. These words all seem to blur together.” I was a bit taken aback by the question from a CEO who reached out to me to help with some...
