by Jeff Slater | Jul 25, 2021 | Marketing Advice
I spend a lot of time with marketing experts. Like any profession, we use many acronyms, confusing words, and our share of distinctively meaningless phrases like digital transformation. But because marketing is our native language, it is so easy to push around a...
by Jeff Slater | Jul 22, 2021 | Marketing Advice
When several of my blog subscribers ask the same question over several months, I know it’s time to write a blog post about that topic. Sherry reached out to asked me if I had a guide or template to help her create a video for a new product her company was...
by Jeff Slater | Jul 20, 2021 | Personal Stories
You know what a procrastinator is, right? They wait until the last minute to get stuff done. A precrastinator is the opposite. It is someone like me who, if given an assignment, has to get an immediate jump on the work. I quickly jump into a project so the work is 90%...
by Jeff Slater | Jul 18, 2021 | Interesting Brands
What’s the value of a well-crated publicity stunt? Did you see that Brooklyn-based Van Leeuwen, an ice cream maker, introduced a Kraft Mac N Cheese ice cream? This limited edition will be sold nationally for $12 a pint to help celebrate National Macaroni &...
by Jeff Slater | Jul 16, 2021 | Marketing Advice
What happens when you attach a moving and emotional story to an object like a piece of jewelry. It takes on a new meaning as you market those bracelets. What Sarah learned listening to Grandma Jewel and used as a marketing catalyst through stunning storytelling. If...
