by Jeff Slater | Aug 22, 2021 | Marketing People
I love people who are plainspoken. They speak clearly without a lot of industry gobbly gook. Marketing and business jargon, in general, does nothing for me. It often sends the signal that says, “look what I know,” which is rarely helpful. From OKR, KPI, to PIP,...
by Jeff Slater | Aug 19, 2021 | Interesting Brands
A guest post by Megan Hudson who shares a marketing moment with a new brand that came into her life. From time to time, I invite guest bloggers to share their thoughts on marketing. Here is Megan’s take on Essence, a makeup brand. For me, the essence of makeup...
by Jeff Slater | Aug 17, 2021 | Advertising
In today’s fast-paced digital world, failing to advertise your business online may put it at risk of falling behind the competition. Paid media is a great way to increase awareness about your brand, bring in new business, and gain new leads, but not all business...
by Jeff Slater | Aug 15, 2021 | Marketing People
I have been so fortunate to have people in my marketing and business career who were the teachers I needed at just the right time. Being lucky, a teacher seems to arrive at the perfect moment. I got the chance to work with some remarkable human beings who helped me in...
by Jeff Slater | Aug 12, 2021 | Marketing Advice
These days, we can find the answer to almost everything on Google. You can see these relevant results because of (SEO) Search Engine Optimization. It may sound like it is not for the faint of heart, but anyone can do SEO if they understand the fundamentals. We are...
