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Thinking About Starting a Local Business? Follow the Fundamentals.

Thinking About Starting a Local Business? Follow the Fundamentals.

by Jeff Slater | Sep 30, 2021 | Marketing Start Ups

Starting a business is a great way to earn a living and connect with the community. But too many new businesses fail to get a good start, making it almost impossible to experience long-term success. If you are thinking about starting a local business consider the tips...
7 Basic Things You Should Know about Business Social Media Security

7 Basic Things You Should Know about Business Social Media Security

by Jeff Slater | Sep 28, 2021 | Marketing Advice

Social media is a great way to connect with people. It’s also an easy way to share information, promote products or services, build brand awareness, and even sell things! But it can be dangerous if not used correctly. If you’re using social media in any...
Content Marketing: Five Ways to Improve Engagement on Your Website

Content Marketing: Five Ways to Improve Engagement on Your Website

by Jeff Slater | Sep 26, 2021 | Marketing Advice

When people think about content marketing, they often think of it to get more leads and customers. But the truth is that there are many ways in which content can help your website. Content doesn’t always have to be for lead generation; it could also increase...
Untying The Knots in the Shoelace Paradox

Untying The Knots in the Shoelace Paradox

by Jeff Slater | Sep 23, 2021 | Interesting Brands

Some brand categories are shallow engagement. Toothpicks. Three-prong converters. Cotton balls. Sugar. Combs. Whistles.  Consumers aren’t deeply engaged in every category, every brand, and every product. They can’t be. The best metaphor...
5 Reasons TikTok Clicks and Why Brands Should Care

5 Reasons TikTok Clicks and Why Brands Should Care

by Jeff Slater | Sep 21, 2021 | Marketing Advice

As of March 2020, a user spends an average of 858 minutes per month on TikTok. And in the United States alone, teenagers create 25% of TikTok’s active user count. Owned by ByteDance, TikTok is a mobile app known for creating, sharing, and discovering videos. In...
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