by Jeff Slater | Oct 12, 2021 | Branding Issues, Marketing Advice
How can you demonstrate appreciation for your customers to build loyalty and a stronger brand? Being helpful and showing your gratitude is the most effective marketing strategy of all. It honors the people you sell to by recognizing that you serve them. Moreover,...
by Jeff Slater | Oct 10, 2021 | Marketing Advice
My wife asked me to take our car to the car wash to clean out the sand and salt from a recent beach trip. I hopped in the car since I needed a break from my eleventh Zoom call of the day. I haven’t taken our car to a car wash since pre-Covid, March 2019. I drove to...
by Jeff Slater | Oct 7, 2021 | Marketing Advice
According to Ryan Jones of Razorfish, there is a bevy of misinformation on whether your web host can make or break your SEO efforts. But the truth is that web hosting has minimal impact on your Search Engine Optimization implementation. Nonetheless, there are five...
by Jeff Slater | Oct 5, 2021 | Marketing Books
Dorie Clark asked this wonderfully provocative question during a recent podcast about her new book called The Long Game. She was speaking with Douglas Burdett from The Marketing Book Podcast. We all have finite energy and limited resources. If we focus our efforts on...
by Jeff Slater | Oct 3, 2021 | Marketing Advice
Marketing professionals tend to focus on lead generation that they often forget how the most significant source of leads is a happy customer. John Jantsch, the author of Duct Tape Marketing books and podcasts, eloquently speaks about a straightforward idea for gaining...
