by Jeff Slater | Jan 13, 2022 | Marketing Advice
Few people plunk down $30K to buy a car. Most purchases of automobiles are through monthly payments over five years to spread out the cost. In the last few years, online sellers have been catching on to this approach to selling goods (and services), breaking down...
by Jeff Slater | Jan 11, 2022 | Interesting Brands
The business model for non-profits almost always involves asking for donations. Two friends, Adam and Josh had a different idea that shifts the business model and has become their path to create their ticket to success. High school mates Adam McCurdie and Josh Ross...
by Jeff Slater | Jan 9, 2022 | Marketing Advice
Are You a New Reader of The Marketing Sage Blog? Leah, a new subscriber, read my blog about 22 Simple, Straightforward, and Sage Marketing Suggestions for 2022 that I published a few weeks ago. Her boss Elise shared it with her, and Leah found the advice extremely...
by Jeff Slater | Jan 6, 2022 | Marketing Advice
Is it one of your New Year’s resolutions to avoid procrastination? For those who need help getting things done and may have trouble focusing, the Pomodoro technique may be a simple approach that will provide rapid results. Developed by Francesco Cirillio in the...
by Jeff Slater | Jan 4, 2022 | Branding Issues
Products as Souvenirs Your brand is part of a culture. A culture or community can be parenting, motorcycle riding, or baking. Brands need to be connected to a culture and a community and understand their daily needs and desires. It is the connection that matters, not...
