by Jeff Slater | Aug 17, 2025 | Foodpreneurs, Marketing Advice
My good friend Mike Schall mentioned a brand that I should keep my eye on in 2024. He said, “This brand is worth your attention.” And like most things I hear from Mike, he was right. When Winston Alfieri and Troy Bonde were just 20 and 21, they made a bold bet on...
by Jeff Slater | Aug 10, 2025 | Foodpreneurs, Marketing Advice
Celebrity-backed brands are a dime a dozen. We’re living in the golden age of “famous face meets CPG startup.” Some work, many fizzle, and most settle into the background noise of Instagram swipe-ups and paid partnerships. But Once Upon a Farm, the fresh baby and...
by Jeff Slater | Aug 3, 2025 | Foodpreneurs, Marketing Advice
The energy drink aisle has long been a testosterone-fueled battlefield of aggressive branding, extreme sports imagery, and messaging that screams “NOT FOR WOMEN.” Walk down any beverage aisle and a sea of black cans will confront you with lightning bolts,...
by Jeff Slater | Jul 27, 2025 | Branding Issues, Marketing Advice
The Original Sin of Brand Dilution: Lessons from Boston Chicken Success often comes not from doing more, but from doing less, better. The temptation to broaden your product offering, attract more customers, and grow revenue through expansion is profoundly human and...
by Jeff Slater | Jul 20, 2025 | Foodpreneurs, Marketing Advice
Having watched countless food startups rise and fall over the years, I’ve noticed patterns in their failures that are both heartbreaking and preventable. The food industry might seem approachable—everyone eats—but it’s riddled with hidden complexities that...
