by Jeff Slater | May 26, 2022 | Interesting Brands
This is a guest post by Leah Collins, A training specialist living in the U.K. She has come to appreciate how packaging has a strong impact on her purchasing preference. I’m Leah. Before starting my training business, I never paid so much attention to product...
by Jeff Slater | May 24, 2022 | Marketing Advice
“Energy and Persistence Conquer All Things.” Benjamin Franklin I have been thinking about the persistent flywheel metaphor, inspired by Jim Collin’s landmark book, Good to Great. In it, he writes about the Flywheel Effect. “The Flywheel effect is a concept...
by Jeff Slater | May 22, 2022 | Marketing Advice
The Powerful Affect Stopping Meetings Has On Culture If you are the manager/owner/CEO of a small to mid-sized company and feel you have too many meetings, why don’t you do something about it? You already know that your employees feel you have too many meetings....
by Jeff Slater | May 19, 2022 | Marketing Start Ups
Do you have a narrow community served in your strategy? What community do you belong to? Here are some groups or communities that I belong to. Male. Married. Husband. Son. Sibling. Uncle. Great Uncle. Father. Grandfather. Jewish. Over 60. From New Jersey. Marketing...
by Jeff Slater | May 17, 2022 | Interesting Brands
How Can You Get Your Core Message and Image Shared? Try and get a prospect’s undivided attention. Go ahead. I’ll wait. Cue final Jeopardy music. It’s hard to get noticed because of all the reasons that are top of mind. Paying attention these days on...
