by Jeff Slater | Jan 29, 2023 | Marketing Advice, Marketing Books
For those who remember Johnny Carson’s Carnack The Magnificent routine… Belonging to the Brand was the answer. And the question is – what is a great new marketing book about a community? In 2014 I invited Mark Schaefer to speak at one of the first Wine...
by Jeff Slater | Jan 25, 2023 | Marketing Advice
Explainer Videos Can Help You Get Your Branding Cooking Dropbox grew its user base by 10% by attaching an explainer video on its homepage. The case study has become widely regarded as one of the best video campaigns in history. There’s something catchy about...
by Jeff Slater | Jan 22, 2023 | Marketing Advice
The First 69 Years My Aunt Elli, who lives in Israel, reminded me that although I am celebrating turning sixty-nine, I’m beginning my seventieth year. I know it is only a number, but I still feel nineteen-ish. I thought I would share seven things I have learned during...
by Jeff Slater | Jan 18, 2023 | Marketing Advice
Selling Products Direct To Consumers Is Challenging As more and more brands are shifting to a direct-to-consumer (DTC) model, it’s essential to understand the challenges that come with this approach. Having worked with many brands with multi-channel challenges,...
by Jeff Slater | Jan 15, 2023 | Marketing Advice
The C-Suite Executives Often Forgets How Marketing is like Tending A Garden. When working with C-suite executives on marketing strategy and tactics, I often encounter fundamental misconceptions. These misunderstandings can lead to misaligned expectations and...
