by Jeff Slater | Aug 2, 2012 | Uncategorized
Show rooming at Best BuyDuring this past weekend, I got to observe the marketing phenomenon known as show rooming. I was in two different retail stores and observed consumers using their smart phone to check competitive prices on the item they were looking at in...
by Jeff Slater | Jul 30, 2012 | Uncategorized
How do you tell your story effectively?There are unlimited to ways to market your brand to your target audience. One of the more effective way to get the word out today is video. It is passive (just sit and watch), viral (helps me spread the word online) and engaging...
by Jeff Slater | Jul 28, 2012 | Uncategorized
John Travolta wears his letter sweater at Rydel High in GreaseSealed Letter Sweater from Jonathan Dayton Regional High School During a recent visit to see my mother, I found sitting on my desk my high school letter sweater. In 1969, I play varsity baseball for...
by Jeff Slater | Jul 25, 2012 | Uncategorized
Danger: Expectations aheadOne of the most important ways to be a successful marketer is to manage expectations. How can you do that effectively in your roles as brand manager, director or VP marketing? The following three examples illustrate why you want to be...
by Jeff Slater | Jul 19, 2012 | Uncategorized
Return on investment shouldn’t beunder your hatWhen a new marketing tactic enters the scene, the first question that pops up is how do we measure the return on our investment? This is a reasonable question but also shows the inconsistency of the marketing...
