by Jeff Slater | Jul 12, 2012 | Uncategorized
The most important thing a marketer can acquire is your attention. It is truly the currency of marketing in the twenty-first century.May I have your attention please? Regardless of the category, I can scream and yell at you all day long on TV, in print...
by Jeff Slater | Jul 9, 2012 | Uncategorized
I have always been amused by the notion that snack food companies confuse consumers with the word original as if it were a flavor. From General Mills, Frito Lays and ConAgra Foods to almost every other brand, the word original shows up as if it is a flavor when of...
by Jeff Slater | Jul 4, 2012 | Uncategorized
My co-worker and friend Yolanda likes to ask me on a typical Friday what my plans are for the weekend. I love to tell her that I have absolutely no plans other than to do a bunch of nothing.Nothing to say, nothing to doI have no guilt knowing that my weekends will be...
by Jeff Slater | Jul 2, 2012 | Uncategorized
I was sitting in a meeting recently when a colleague referred to one of our successful activities as a marketing gimmick. A gimmick? It made it sound like we did something wrong. It struck me that most folks in the meeting who heard the comment thought of...
by Jeff Slater | Jun 27, 2012 | Uncategorized
How good are the people you work with at visualizing your vision? How good are you at explaining your idea? Need a little jump start?Jump starting your ideasDo you get very excited about an idea but have difficulty communicating the sheer brilliance of your idea?...
