by Jeff Slater | Aug 16, 2012 | Uncategorized
Are you sitting on the fence with your brandReally well-defined brands force you to get off the proverbial fence. Either you love it or hate. Sorry but you can’t be in between. Great marketers really get this. They know that they must occupy some...
by Jeff Slater | Aug 12, 2012 | Uncategorized
Under the marketing radar As a marketer I am often on alert to see what brand message gets through to me. How did they do that? Who told me that story that made me aware of their brand? What made me buy that product? What path was taken whereby the story of that...
by Jeff Slater | Aug 11, 2012 | Uncategorized
Jack Slater 1927-2009My father passed away three years ago. I have been thinking about the many sounds that remind me of him as I go about my day. If you try and live in the moment it means you are very conscious of all that is around you. Memories can be...
by Jeff Slater | Aug 8, 2012 | Uncategorized
Ever do this marketing activity before? You assign everyone in your sales and marketing organization to bring one picture to your strategy planning meeting. The image can be a photograph or an illustration. The image should depict the core aspect of your...
by Jeff Slater | Aug 5, 2012 | Uncategorized
Seth Godin- One of my marketing heroesCopyright Seth GodinI have never met Seth Godin although he has been one of my marketing heroes for a long time. His ideas have significantly influenced my view of marketing. Since I never studied marketing in college or graduate...
