by Jeff Slater | Sep 3, 2012 | Uncategorized
After Labor Day, many U.S. marketing departments are busy developing new plans for the coming year. New strategies may emerge from the business and old ones disappear. I like to ask the question, what will we do differently to achieve the goals we establish?...
by Jeff Slater | Aug 30, 2012 | Uncategorized
Jeffrey Slater and Ra EL Remez in 1979 at Rachel’s BrowniesHaving built a successful small food business, I am often asked for advice and counsel how to be the next Famous Amos, Mrs. Fields or Rachel’s Brownies. It takes hard work to grow a food business...
by Jeff Slater | Aug 27, 2012 | Uncategorized
Many years ago, I listened to a cassette tape of a reading of The Tao Te Ching and it greatly influenced my life. My friend George Stewart had inspired me to read it during one of our wonderful idea exchanges at lunch back in the 1990’s. My wife Ra El...
by Jeff Slater | Aug 22, 2012 | Uncategorized
Sometimes the best education is right at your front door.When I hear about small business start ups, I get very excited about their journey. Entrepreneurs are a breed unto themselves. They fight the addiction to the W-2 and stake a claim in the world. They believe in...
by Jeff Slater | Aug 20, 2012 | Uncategorized
Few decisions are as important as the name of your brand. How should a brand manager begin this process? Whether you are naming a soap, a soft drink or a new band, this process can work. (Note to self: I wonder how the band Pussy Riot got their great name) I have a...
